Amazon Prime Day is coming sooner than expected this year. Earlier today, the retail giant put out a press release announcing that the member-exclusive sale will happen in June 2026. This confirms the rumors that circulated back in March, when Bloomberg reported that Prime Day would be shifting from mid-July to June. The press release doesn’t include this year’s exact dates, but we’ll likely find out more in May or early June at the latest.
Amazon Prime Day 2026 is coming earlier this year. Here's what we know so far.ILLUSTRATION: FORBES / PHOTO: GETTY IMAGESWant to save this story for later?No need to bookmark—get it straight to your inbox.We've sent this story to your inbox.
As far as details go, the press release states, “Prime members will be able to take advantage of deep discounts on everything from electronics, kitchen, beauty, and apparel to fresh groceries and everyday pantry and household essentials—plus get their back-to-school shopping done early.” Our deals team has over 20 years of combined experience reporting on sales—including Prime Day. We’ll be updating this page as more information becomes available. For now, here’s everything we know about Amazon Prime Day 2026 so far.
