Research suggested resurgence in Christianity, especially among young people, but some respondents found to be ‘fraudulent’
A YouGov survey showing a significant rise in church attendance in parts of the UK has been withdrawn after some respondents were found to be fraudulent.
The poll was central to a Quiet Revival report, published by the Bible Society last year, which prompted news stories about an apparent resurgence in Christianity, particularly among young people.
But YouGov, which carried out the research in 2024, said on Thursday that the data sample was flawed, with “a number of respondents who we can now identify as fraudulent”.
The pollster’s chief executive, Stephan Shakespeare, said: “YouGov takes full responsibility for the outputs of the original 2024 research, and we apologise for what has happened.
