With her Syrn lingerie brand part of a growing commercial empire, the actress is proving she’s more than just a pretty face
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With her Syrn lingerie brand part of a growing commercial empire, the actress is proving she’s more than just a pretty face
With her Syrn lingerie brand part of a growing commercial empire, the actress is proving she’s more than just a pretty face
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Sydney Sweeney is doubling down on her status as a commercial campaign staple with new lingerie line SYRN.

Five years ago, she’d have been doing feminist stunts – but times change and Sydney has captured the zeitgeist. She might flog…

A jeans ad made her notorious. Then she got cosy with Taylor Swift’s arch-nemesis. Time to get up to speed before the actor/model…

Advertising campaign featuring US actress triggers 12pc share price jump in US clothing giant

The actor was promoting her new lingerie line – and in 2026, marketing requires more than a glossy ad

The actress seems to be everywhere, fronting dozens of ad campaigns, and has lately become a beacon for thorny public discourse.