Facebook is offering larger influencers $3,000 (£2,260) a month to post on the platform, as part of its Content Fast Track programme.
The social media giant, which has over 3bn users, says the scheme is for creators with over a million followers on other video-sharing sites, citing Instagram, TikTok and YouTube in the scheme's announcement.
Parent company Meta said it paid out nearly $3bn to creators in 2025 through monetisation programmes.
"You're always following audiences as a creator and so this doesn't fix it," said Jordan Schwarzenberger, manager of content creators the Sidemen. "I love Facebook and I love Meta and what they do, but this feels like a bit of a desperate move."
According to a statement from Meta, the Creator Fast Track programme is for "established creators who are new to or rediscovering Facebook".
