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on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, offering guaranteed pay and boosted reach.
The Creator Fast Track program offers social media stars with established followings guaranteed monthly payments and increased reach on Facebook. It pays $1,000 a month to creators with at least 100,000 followers on Instagram, TikTok or YouTube, and $3,000 a month to those with over a million followers on any of those platforms.
“We have heard from established creators on other platforms … that it can be hard or intimidating to get started,” Yair Livne, vice president of product for Facebook Creators told CNBC. “So this program is really meant to address that need.”
The guaranteed payments will only last three months, but Livne said creators will get access to Facebook’s Content Monetization program and will continue receiving a reach boost “in perpetuity.”
