JEDDAH: As the Eid Al-Fitr holiday begins, consumer demand for confectionary has increased significantly as sweets become an essential part of celebrations in homes across the Kingdom.
Serving sweets and nuts during Eid is a deep-rooted tradition that reflects hospitality and joy on the happy occasion, as gatherings are never without a wide variety of luxurious sweets and nuts served alongside Arabic coffee and tea for guests.
Days before Eid, local and imported products are in high demand, with promotional offers boosting sales and attracting more buyers during the last 10 days of Ramadan.
Shoppers have been flocking to sweets shops in Jeddah’s Al-Balad old town, as well as malls, private stores and online retail channels as they start preparing for the holiday.
According to Abdulaziz Farhan, sales and marketing manager of a major chocolate shop on Jeddah’s Tahlia Street, the increase in the sale of sweets during the last few days is significant.
