JEDDAH: Demand for confectionery — particularly candy and chocolate — is rising as Eid Al-Fitr approaches, with sweets a staple of celebrations across the Kingdom.
Serving sweets and nuts during Eid is a longstanding tradition, with households offering a variety of treats alongside Arabic coffee and tea.
In the final days of Ramadan there is increased demand for both local and imported products with shoppers flocking to stores in Al-Balad, malls and online platforms as they prepare for the holiday.
Abdulaziz Farhan, sales and marketing manager of a major chocolate shop on Jeddah’s Tahlia Street, said there had been a significant increase in sweet sales during the last few days.
“Companies, hotels and residents had already started placing orders for Eid sweets as early as the 15th day of Ramadan,” he said. “Our branches around here in Jeddah have recorded a 25 per cent increase in sales. We have to cater to a large number of clients who have booked their orders in advance for Eid.”
