German food delivery firm’s share price has plummeted by 93% since 2021 boom during Covid lockdowns
HelloFresh has reported a sharp decline in sales as the struggling food delivery company battles falling demand after the pandemic-era meal kit boom.
The German company was forced to make 900 UK job cuts last year with the closure of a delivery site in Nuneaton, and the demand for meal kits tumbled as revenue fell by more than 11% during 2025.
Sales slumped “against various uncertainties in the macroeconomic environment and a deliberate effort to target a smaller yet more profitable number of customers”, it said.
HelloFresh and competitors such as Gousto and Mindful Chef experienced rapid growth during the Covid lockdowns when people were told to stay at home, and at one point it was projecting revenues of €10bn (£8.6bn) by 2025. However, the market value of the company has collapsed dramatically in recent years, and turnover came in at €6.8bn last year.
