Organisations worldwide are racing to develop a universally recognised label for "human-made" products and services as part of the growing backlash against AI use.
Declarations like "Proudly Human", "Human-made", '"No A.I" and "AI-free" are appearing across films, marketing, books and websites.
It is in response to fears that jobs or entire professions are being swept away in a wave of AI-powered automation.
BBC News has counted at least eight different initiatives trying to come up with a label that could get the kind of global recognition that the "Fair Trade" logo has for ethically made products.
But with so many competing labels - as well as confusion over the definition of "AI-free" - experts say consumers are in danger of being left confused unless a single standard can be agreed on.
