It’s good news for those of us who aspire to a brisk, windswept British aesthetic over the bronze California beach babe
Allow me to be the first and possibly last person to tell you that mauve is fashionable.
Yes, the purply-pink hue of a 1990s mother-of-the-groom’s duster coat is now the height of chic on cheeks, lips and even eyes. It’s just euphemistically called “cool toned”, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
The sudden wide availability of mauve blushers, lipsticks and eyeshadows is a godsend to those with an olive undertone (whose skin, whether pale, medium or deep will send any warm-toned makeup Trumpian orange). It’s also good news for those of us who aspire to that sort of brisk, windswept British aesthetic over, say, the bronze California beach babe.
You can probably tell that I’m very much aboard the mauve train – I’ve been testing every iteration I can get my hands on.
