Instead of being obvious like a dark foundation, these tints will make you look as if you’ve had a touch of summer sun

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aving one’s foundation match one’s skin tone exactly is a classic case of beauty industry dogma v popular opinion. The truth is that many people seek a little more warmth in their complexion – not only but especially come winter – and are disinclined to use another method such as tanning drops or bronzer to achieve it. And I’m always for whatever someone wants to do with their own face. All that concerns me is recommending the right product for the job.

A full coverage foundation in too dark a colour stands out like a sore thumb. The key to subtly deepening, or “warming up”, any skin tone is in choosing a sheerer base with clear pigment better able to “stretch” across any disparity in tone between skin and makeup.

Armani Beauty’s Skin Tint (£36), does this brilliantly. Every shade here is warm, like Mediterranean sunlight, but the golden undertone never jars because the lightweight, light-reflecting formula seamlessly bridges any gaps. It’s a doss to apply – just smear it on like a moisturiser and the effect on any age, gender or skin tone is one of even, sunny good health. When I wear it, I look how I imagine I’d look if my holiday face weren’t meticulously basted in SPF50.