KARACHI: It all began with bedbugs and termites in a Karachi home two decades ago, a nuisance that eventually gave birth to what is now a thriving home maintenance business and, in its founder’s words, a small movement to empower women to make decisions inside their own households.
Samina Faisal Khan, 44, launched ForiFix in 2015, offering professional home maintenance services ranging from pest control to painting, heat-proofing and handyman work. Over time, the company built a clientele dominated by women and, according to Khan, gradually changed how many of them approached household decision-making.
Khan says the idea for the business emerged from her own experience after moving to Karachi in 2004 for work. Born in a village in Larkana district, she had spent 13 years in the Middle East before returning to Pakistan and pursuing a Master’s in Business Administration.
During her early years in Karachi, her home was infested with bedbugs and termites. Living with her mother and five sisters while her father worked abroad, Khan struggled to find reliable help for basic maintenance work, a challenge that planted the seed for what would eventually become ForiFix.
“With zero investment I started this business,” Khan told Arab News.
