Is there something different about people born between 1997 and 2012 or is it all just marketing nonsense and hysteria?
I
n just a few days, research has shown that gen Z like binge drinking, hold more traditional gender views, have started Chinamaxxing, prefer solo dining and believe environmental values are as important as physical attraction.
A search for the term on Google brings up millions of articles meticulously documenting every aspect of gen Z behaviour – from their finances and mental health, to their food habits and hobbies.
They’re arguably the most studied, analysed and surveyed generation in history. So why are we so obsessed with gen Z?
