Screenshot of influencer Maeva Ghennam's Instagram account.

As Iranian bombs rain down on Dubai, for some, business has carried on as usual. On Sunday, March 1, French influencer Maeva Ghennam, secluded in her 600-square-meter villa, was promoting an anti-cellulite oil to her followers.

The 28-year-old had promo codes to share with her three million Instagram and four million TikTok followers. "I'm never going to stop taking care of myself. It's too important for me to feel beautiful and to please my husband," she explained, filming herself as she organized her makeup. Yet, she couldn't totally bypass reality. Beneath the table, she admitted, "My knees are shaking" – a reaction to explosions nearby.

Dubai, the Emirati capital that many French influencers have long portrayed as a safe haven, has suddenly seemed much less secure since Iran launched a retaliatory operation against some of its neighbors, including the United Arab Emirates, an ally of the United States, in the wake of the Israeli-American offensive launched on February 28.

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