INDIANAPOLIS, March 3 (UPI) -- Andy Reid's 3 a.m. daily rise, Mike Vrabel's face-tingling energy drink habit and Dan Campbell's 40-ounce quad espresso orders provide insight into the havoc bred by an NFL head coach's agenda.

But professional football coaches say they are increasingly prioritizing balance and sleep while weaponizing scientific data.

And it's leading to Super Bowl success.

"We are trying to find more ways throughout the week for me to like separate from football," Seattle Seahawks coach Mike MacDonald said at the NFL scouting combine.

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