A state-wide mass media campaign in Karnataka against speeding, combined with intensified police enforcement, has contributed to a reduction in average vehicle speeds and a decline in fatalities, according to an evaluation report released by the government on Monday (March 2, 2026).
The report on the “Motorcycle Reconstruction” campaign was prepared by the WHO Collaborating Centre for Injury Prevention and Safety Promotion at NIMHANS in collaboration with Vital Strategies under the Bloomberg Philanthropies Initiative for Global Road Safety.
The campaign was implemented by the Karnataka State Road Safety Authority (KSRSA) for three months beginning November 2024, alongside targeted enforcement by the Karnataka State Police.
The triangulation study adopted a multi-source data approach which included data of road use behaviour, enforcement, observational speed and crash data. This data compared pre and post-campaign evaluation data from Vital Strategies, speed observations by NIMHANS and Johns Hopkins Injury Prevention Unit and violation and crash data from the Karnataka State Police. Together, these data looked at the effectiveness of strategically pairing campaigns with enforcement.
Key findings
