How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation

ByChloe Sorvino,

Forbes Staff.

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s the Ozempic Generation seeks to make its calories count, one Minneapolis-based manufacturer of pea and soy protein powders has been quietly grown into an AgTech powerhouse amid shelves lined with protein-packed cereals, pastas and sports drinks.

“What GLP1-users all want is to get more protein in their diet,” says Tyler Lorenzen, CEO of Puris Proteins. “It needs to taste great and be more nutritious. That's really why Puris is growing faster than our peers. People love what they eat, and then great taste is the on-ramp to healthy habits—and the flywheel for longevity begins.”