BRASILIA: US tech giant Meta filed lawsuits Thursday against several individuals and companies in Brazil and China who used celebrity deepfakes to advertise products on its platforms, the company said in a statement.
AI technology is allowing criminals around the world to create sophisticated voice and video copies of well-known figures to endorse scam investments, and helping make dodgy online messages appear more genuine.
Meta, the parent company of Facebook, Instagram, and WhatsApp, filed “lawsuits against four scam advertisers who impersonated well-known celebrities and brands to deceive and defraud people,” the statement said.
In Brazil, the firm sued B&B Suplementos e Cosmeticos and Brites Academia de Treinamento as well as two individuals for “a scam operation that used deepfakes of a prominent physician to advertise health care products without regulatory approval.”
Brites also “sold courses teaching the same tactics,” according to Meta.
