The Ernakulam-Angamaly Archdiocese of the Catholic Church has come down heavily on the CPI(M)-led Left Democratic Front (LDF) government in Kerala, calling it a “brand in PR exercise.”
In a hard-hitting editorial of the latest issue of its mouthpiece Sathyadeepam, the archdiocese called the government out on a variety of issues, including the launch of a new brand of liquor, alleged data breach and spending on publicity campaigns.
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“Was it because the government failed to build a notable brand in the fields of health, education, or tourism during its years in power that it thought of launching a liquor brand called ‘Minnal Magic’ at lightning speed during the election season?,” the editorial asked.
It said if one were to review the Pinarayi Vijayan-led government’s public relations efforts aimed at transforming public perception about its governance failures, “it would not be an exaggeration to say that the government itself is a brand in election-time PR campaigns.”
