The founder of Chinese fast-fashion giant Shein made a rare public appearance on Tuesday, as he re-affirmed his ties to Beijing and investments in the country's clothing industry.
Speaking at a business conference in Guangdong, home to many of China's garment factories, Xu Yangtian highlighted that Shein is investing 10bn yuan (£1.08bn; $1.45bn) in the province to create a high-tech fashion hub.
Xu praised the Chinese government and said "nourishment" from Guangdong has been "inseparable" from Shein's success.
His speech follows years of Shein focusing away from China, with the firm moving its headquarters to Singapore and pursuing a potential stock market listing in New York and London.
The Shein boss, also known as Sky or Chris Xu, was speaking at the High-quality Development Conference in Guangzhou, a global manufacturing powerhouse that is home to most of China's clothing production.
