Sleep plays a bigger role in peak performance than almost anything else—and now one of the NFL’s most recognizable athletes is putting his name, energy and investment behind that message. Sleep Number has officially announced a new strategic partnership with three‑time Super Bowl champion Travis Kelce, welcoming him not just as a brand ambassador but also as its newest investor.
Kelce has been a Sleep Number customer since 2019, relying on the brand’s adjustable, data‑driven mattresses to support recovery throughout some of his highest‑impact NFL seasons. According to Sleep Number, this long‑standing relationship made the partnership a natural next step.
The timing couldn’t be better. Sleep Number’s extended Presidents Day sale has the year’s biggest savings on adjustable mattresses, cooling beds and luxury bedding. Below, we break down the partnership highlights—plus the best deals worth shopping right now.
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