RIYADH: Saudi Arabia on Friday launched the sixth annual National Charity Campaign on the national charity platform, Ehsan.
The initiative, organized with the support of King Salman, runs throughout the holy month of Ramadan, which is traditionally a time when charitable giving is especially encouraged.
The king and Crown Prince Mohammed bin Salman made personal donations to the drive, contributing SAR40 million ($10.6 million) and SAR30 million respectively.
Ibrahim Al-Husseini, the CEO of Ehsan, said the campaign offers a secure, official channel through which individuals and organizations can contribute to a wide range of charitable and developmental projects across the Kingdom.
“The National Charity Campaign operates with advanced digital governance, enabling donations to reach beneficiaries efficiently,” he said. He highlighted in particular the Ehsan Endowment Fund, which invests contributions and uses the returns to fund sustainable charitable projects.
