RIYADH: Ahead of the launch on March 3 of the sixth National Campaign for Charitable Work on the Ehsan platform, officials on Monday revealed that more than SR4.5 billion ($1.2 billion) was donated through the platform in 2025 alone.
Abdullah Alghamdi, president of the Saudi Data and Artificial Intelligence Authority, said there were 135 million donations last year worth a total daily average of SR12.45 million, compared with about SR2.8 million during the platform’s first campaign in 2021.
Over the past five years, he added, more than 330 million donations have been made through Ehsan, worth a total of SR14 billion.
The platform was built on three main pillars, Alghamdi said: reliability, transparency and ease of use. It uses advanced data analytics and artificial intelligence to verify beneficiary eligibility and prevent duplication of support, he added, and a donation can be completed in less than five seconds.
It was built to “humanize the donation journey,” he said, by ensuring donors can see the direct effects of their contributions, and operates under a framework of governance that includes 13 supervisory entities and five subcommittees.
