Television outranks laptops, tablets and smartphones across all age groups, according to audience review
The television has replaced laptops, tablets and smartphones as the most common device for UK viewers to watch YouTube at home, according to data confirming the platform’s place as a living room mainstay.
More than half of all YouTube viewing through a domestic wifi connection is now done through the traditional TV, making it the top-ranking YouTube device across all age groups.
The findings, from a Barb Audiences review, found that YouTube viewing is still skewed towards children, with whom the platform has been popular for some time. It has led to some concerns about the platform’s dominance in children’s TV, as well as the kinds of shows its algorithm serves up.
However, TV sets became the first-choice device for YouTube viewing for over-55s in October 2023, for those between 35 and 54 in April 2024 – and finally for 16- to 34-year-olds in December 2024.
