DUBAI: Ask nearly any Jordanian over the age of 40 about Damascus and you are likely to be met with a nostalgic tale of days gone by when weekend trips to the old city were as common as those to the Dead Sea.
Such memories were confined to the pits of nostalgia by the onset of the Syrian civil war, which turned the once-famed journey into an ordeal of derelict rest stops, militia checkpoints, sudden closures and the possibility of violence.
However, over the last year, tour buses have reappeared on the centuries-old trade route. Private drivers are booking permits to take the road north and a new generation of Jordanian travelers, eager for regional rediscovery, are getting back on the road to Damascus.
A view of the Jaber-Nassib crossing on the border between Syria and Jordan. (AFP/file photo)
Statistics released by Syria’s Ministry of Tourism show that Jordanians are by far the largest group of tourists represented in Syria, with 394,871 arrivals in 2025 alone — some 93 percent more than the previous year and eclipsing any other nation, including those with substantial Syrian populations like Turkiye and Germany.
