JEDDAH: Saudi entrepreneur Ayah Kattan is quietly reshaping the way motorsport fans in the Kingdom experience racing culture.
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As a co-founder of Fandom — a motorsports and fan-culture brand born from her deep love of speed, community and identity — Kattan represents a new generation of Saudi leaders who blend personal passion with business acumen.
Kattan tells Arab News she was “a very active, responsible, and disciplined child” whose days were filled with after-school activities ranging from ballet and piano to religion classes, basketball and badminton. Her mother, she said, “kept me busy and helped me explore different hobbies and activities,” instilling early structure and curiosity.
Ayah Kattan competing in the 2024 Saudi Dirt Bike Championship. (Supplied)
