Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds
RIYADH: A new report reveals how anime has become a cultural cornerstone for Saudi youth and a powerful new platform for brands.
The research was carried out by global advertising and digital media agency Dentsu MENAT. At the Athar Festival for creativity in Riyadh this week the company’s CEO, Tarek Daouk, spoke to Arab News, the event’s media partner, about anime culture in the Kingdom and the ways in which it can redefine modern agency models.
About 31 percent of fans of anime watch content daily, and more than 21 percent spend more than SR2,000 ($530) a year on merchandise, the report revealed.
“We looked at anime fans in Saudi Arabia and we found that around 70 percent of anime fans will react positively to brands that are connected to anime,” Daouk said,
