Pop star Taylor Swift has asked the US government to stop a bedding company's attempt to trademark the phrase "Swift Home", saying it could mislead consumers into believing she had endorsed their products.
Her legal team argued that the way Cathay Home has styled the word "Swift" in its branding closely resembled the singer's trademarked cursive signature.
Cathay Home, which was founded in New York, says on its site that it sells products through major retailers, and had applied for the "Swift Home" trademark for its bedding items.
The BBC has contacted Cathay Home and the teams representing Swift for comment.
Swift, represented by TAS Rights Management LLC, appealed against Cathay Home's application in a document, seen by the BBC, which was issued to the US Patent and Trademark Office on Wednesday.
