Group BTS will walk from Gyeongbokgung Palace along the King's Road to Gwanghwamun and take the comeback stage that will receive global attention. Blackpink will introduce Korea's representative cultural heritage with their voices and paint the National Museum of Korea in pink.
Global K-pop stars like BTS and Blackpink have stepped forward as ambassadors to spread our traditional cultural heritage around the world.
According to the music industry on the 12th, to commemorate the release of their new mini-album Deadline, Blackpink will be presenting a large-scale collaborative project with the National Museum of Korea (hereafter referred to as the National Museum of Korea) from the 26th to the 8th of next month.
Blackpink is the first K-pop artist to officially collaborate on a large-scale project with Kookmin Bank. This marks a significant expansion of their global influence, spanning music, fashion, and advertising, into our traditional cultural heritage.
Blackpink members will participate in audio docent commentary on eight representative artifacts from the National Museum of Korea. Visitors will hear explanations of Korea's representative museum artifacts in the voices of K-pop idol stars.
