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Dutch brewer Heineken
is planning to lay off up to up to 7% of its workforce, as it looks to boost efficiency through productivity savings from AI, following weak beer sales last year.
The world’s second-largest brewer reported lackluster earnings on Wednesday, with total beer volumes declining 2.4% over the course of 2025, while adjusted operating profit was up 4.4%.
The company also said it plans to cut between 5,000 and 6,000 roles over the next two years and is targeting operating profit growth in the range of 2% to 6% this year. Heineken’s shares were last seen up 3.4%, and the stock is up nearly 7% so far this year.
