Frank Ilett has partnered with commercial brands as interest around his challenge has grown
What began as a light-hearted idea shared online has, in 493 days, grown into something far bigger than its creator ever anticipated.
Frank Ilett, also known as The United Strand, posted a video on 5 October 2024, where he gave himself his last haircut until Manchester United won five games in a row.
On the video, he put up a poll asking what was then a relatively small following when they thought his next haircut would be: in 2024, 2025 or 2026?
Of the 27,000 responses, 90% said 2026. After snatching a 1-1 draw at West Ham on Tuesday, the wait goes on.








