Firm accused of ‘abusing’ its dominant position for messaging in what appears to be breach of antitrust rules

The EU has threatened to take action against the social media company Meta, arguing it has blocked rival chatbots from using its WhatsApp messaging platform.

The European Commission said on Monday that WhatsApp Business – which is designed to be used by businesses to interact with customers – appears to be in breach of EU antitrust rules.

An upgrade to the messaging platform last October means the only AI assistant available to use on WhatsApp is Meta AI, the agent developed by the US tech group, which also owns Facebook and Instagram.

The European Commission said Meta was the dominant player for messaging in the EU market and was “abusing” this position by “refusing access to WhatsApp to other businesses”.