Bad Bunny’s momentum is reaching a fever pitch. Fresh off a historic night at the Grammys, the trailblazing Puerto Rican rapper, singer, and songwriter is now set to take America’s biggest stage at the Super Bowl, solidifying a decade-long ascent that has redefined the American music industry.
In just 10 years, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, transformed from a SoundCloud rapper to a six-time Grammy winner, becoming the first Latin and Spanish-speaking artist to win album of the year. On his road to the Super Bowl, the artist has had a record-breaking impact on the U.S. economy.
Since 2018, the artist has embarked on six concert tours. His latest tour, No Me Quiero Ir de Aquí—“I don’t want to leave here”—hosted at the José Miguel Agrelot Coliseum in San Juan (known locally as “El Choli”), generated an estimated $400 million from 31 concerts, according to Wells Fargo. Beyond ticket sales, the 600,000 attendees the residency brought in generated an estimated $733 million for Puerto Rico, according to the Associated Press. The artist’s previous concerts also netted high sums. His World’s Hottest Tour became the highest-grossing tour in a calendar year, bringing in more than $435 million across 81 shows and 1.9 million ticket sales (although Taylor Swift shattered that record the following year by nearly $600 million).
