https://arab.news/4cupm
Milano-Cortina 2026 is a global event, bringing to Italy 3,500 athletes from more than 90 countries, competing in 304 events, with an estimated worldwide audience of 3 billion people. Friday’s opening ceremony was attended by about 50 heads of state and government from across the world.
Milano-Cortina 2026 is not solely about sport; above all, it represents development, innovation and a forward-looking vision. With an estimated economic impact of €5.3 billion ($6.2 billion), the Olympic Winter Games will leave a lasting legacy in terms of infrastructure and territorial development. They will also serve as a powerful instrument of soft power, delivering a durable strengthening of Italy’s international positioning.
For the first time in history, the Olympic Winter Games will be “diffuse:” two emblematic cities — Milan and Cortina — and an entire system of territories — Lombardy, Veneto and Trentino-Alto Adige — united by a sustainable and inclusive vision. This constitutes a first, clear political signal.
The Winter Games generate effects that extend well beyond the sporting dimension, influencing infrastructure, territorial development, industrial value chains and the international standing of Italy.
