Owner of local cinema says Amazon is upset at way they marketed movie as some in US say healthy ticket sales are not reflected by empty seats
An independent cinema in Oregon has claimed Amazon pulled screenings of their documentary about Melania Trump in protest at the cinema’s marketing strategy.
As reported by local newspaper the Lake Oswego Review, the general manager of the Lake Theater & Cafe has claimed the corporation cancelled future screenings of Brett Ratner’s authorised study of the first lady after being alerted to promotional pushes such as: “To defeat your enemy. You must know them. Melania” and “Does Melania wear Prada? Find out on Friday!”
Writing on the cinema’s Instagram, Jordan Perry said: “Got a call that the higher ups (ie, at Amazon) were upset with how our marquee marketed their movie (ie, Melania), that, per them, Sunday would be its last day here.”
Perry added that he hoped Amazon wouldn’t cancel his Prime membership and directed devoted Amazon fans to “show your support at Whole Foods instead”. The cinema owner also addressed those who had criticised his decision to show the film in the first place.
