It’s a tale as old as time, or at least as old as TikTok: chicken nuggets lovingly topped with a dab of caviar.
McDonald’s is embracing the trend this Valentine’s Day with a limited-time McNugget Caviar kit. The free kit, which will be available on McNuggetCaviar.com on Feb. 10, pairs a one-ounce tin of Paramount’s Siberian sturgeon caviar with a $25 McDonald’s gift card to buy McNuggets. McDonald’s is even throwing in some crème fraiche and a caviar spoon.
Valentine’s Day is big business for U.S. restaurants. It’s the second-most popular holiday for dining out after Mother’s Day, according to the National Restaurant Association.
Casual, sit-down restaurants see the biggest lift in traffic, especially when Valentine’s Day is on a weekday, according to Circana, a market research firm. Fast-food restaurants see less of a bump in sales. But McDonald’s is one of several fast-food chains hoping to change that with special promotions or products.
For the 35th year in a row, White Castle is transforming its restaurants into Love Castles, with hostess seating, tableside service and Valentine’s Day décor. White Castle said some of the 300 participating restaurants are already booked for the night.
