As apps and gadgets capitalise on loss of stigma, consumers are advised to look for evidence-based solutions
For any bodily function you want to measure these days there is a gadget – a wristband for step-counting, a watch to track your heart rate or a ring for measuring sleep.
Now the march of wearable tech is coming to the aid of what some say is a long underserved market: menopausal women.
One startup has recently launched a high-end cooling bracelet that kicks into action during a menopausal hot flush. The device is one of a growing number of lifestyle products being launched in this area, which some experts say is growing as stigma around menopause recedes. Companies are developing everything from apps offering dietary advice to devices that track symptoms, hormones and body temperature.
While some caution that a boom in the menopause market could mean brands with overhyped solutions cash in on women’s fears, there is no shortage of investors who see a technological solution to the problems brought on by middle age.
