Women’s health academics at UCL call for education programme to combat misinformation and unregulated advice

Millions of women are being exploited by a “menopause gold rush” as companies, celebrities and influencers take advantage of a “dearth” of reliable information on the issue, experts have said.

Healthcare companies and content creators saw menopause as a “lucrative market” and were trying to profit from gaps in public knowledge, women’s health academics at UCL said.

Researchers called for the rollout of a national education programme after finding a significant number of women do not feel well-informed about menopause.

Writing in medical journal Post Reproductive Health, they said: “There has been a rapid expansion in unregulated private companies and individuals providing menopause information and support for profit; this has been termed the ‘menopause gold rush’.