Latin America’s media landscape is being reshaped by a new suite of entertainment producers, as short drama platforms, often with business ties to China, command an increasingly large share of the region’s video streaming market.
According to market intelligence firm Sensor Tower’s State of Mobile 2026 report published last week, demand for short dramas is driving a “structural shift in consumer attention”, with such content thriving in Latin America.
Globally, the number of downloads of short-drama platforms surged by 186% year-on-year, to 733 million in the fourth quarter of 2025, surpassing those of video-streaming platforms like Netflix
and Disney+, at 658 million, according to the report.
Short dramas, also known as “micro”, or “mini” dramas, refer to vertically-shot serials featuring episodes typically no longer than three minutes long.
