Gripping series themes spanning romance to revenge have lured investors with their low costs, speedy turnarounds and fast pay-offs
The productions going overseas include translated Chinese dramas and original ones made with local teams.
The dramas run just a few minutes per episode, and feature fast-paced storylines and frequent twists meant to capture eyeballs. A series can span more than 50 episodes, and many are filmed vertically for easier mobile phone viewing.
Themes and storylines commonly revolve around billionaires, romance, revenge or Cinderella-like rags-to-riches journeys. Social media apps Kuaishou, RedNote, Douyin and video-streaming platform Bilibili are some of the more popular platforms.
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