With a North American licensing deal under its belt, the reinvented high-street giant is growing again under new owners and a global strategy
French Connection is back on the trail of global expansion with the aid of its cheeky initials-based slogan that made it so popular in the late 1990s.
The label once known for clothes bearing FCUK is seeking to reinvent itself again under the ownership of a group of British entrepreneurs based in the north of England who rescued it in 2021.
This week, the former high street darling signed a licensing agreement to develop and distribute men’s and women’s apparel and accessories across North America, which is understood to include plans to revive the FCUK branding.
It is the latest chapter in a rollercoaster story of success and setback. French Connection was founded in 1972 by Stephen Marks, who named it after the film starring Gene Hackman released the previous year.
