ByLysanne Currie,
Contributor.
“The mountains are calling and I must go.” So said Scottish-American naturalist and writer John Muir in 1873 about his deep pull to the mountains for renewal and inspiration whenever he felt constrained by the bustle of day-to-day life.
Just over 150 years later, the call back to nature is growing louder—with the ecotourism market projected to grow from $295.83 billion in 2025 to $814.4 billion by 2032.
Nature’s pull is not just for the tourists though. If mountain properties in the Alps were once treated as vacation homes, locked up and left at the end of the winter season, there’s since been something of a 21st-century sea change.
