The UK's advertising watchdog has banned adverts from one of the world's biggest cryptocurrency firms which it said implied crypto could ease people's cost of living concerns.
People complained to the Advertising Standards Authority (ASA) after a series of Coinbase ads in August depicted the UK in various states of disrepair alongside a satirical slogan and the exchange's logo.
The ASA upheld the complaints and banned the adverts, finding they "trivialised the risks of cryptocurrency", which is largely unregulated in the UK.
Coinbase said it disagreed with the watchdog's decision.
"While we respect the ASA's decision, we fundamentally disagree with the characterisation of a campaign that critically reflects widely reported economic conditions as socially irresponsible," it said in a statement.
