BySharon Edelson,
Senior Contributor.
Google recently announced the launch of Universal Commerce Protocol, a new infrastructure that will enable seamless AI-powered shopping, Native Checkout across AI surfaces, Business Agent in Search and a Direct Offers pilot. Basically, what Google has done is establish a standard protocol for how brands are positioning themselves with AI as the protocol layer between consumers, retailers, and payment systems.
Today, these are the early stages of AI agents being the place customers are starting to go in order to do their e-commerce shopping search. Agentic commerce is able to be much more highly personalized because it has all the information from richer search requests.
AI shopping agents are reshaping digital commerce, autonomously influencing consumer purchasing decisions, and redefining online shopping transactions. With agentic AI, retailers can now provide information and serve up the products that consumers need in the language of consumers. Experts believe UPC is a game-changer for agentic AI shopping.
