Sales at Elon Musk’s carmaker plummet nearly 38% in 2025 as it loses ground to China’s BYD; gold continues to rise
In Europe as a whole, taking in the EU, European free trade area and the UK, car sales grew by 7.6% to 1.2m vehicles in December, and by 2.4% to 13.3m cars in 2025, according to those industry figures from the ACEA.
Jaguar Land Rover, which is still recovering from a crippling cyber attack in September that halted production for weeks, posted a 25.3% fall in sales in December sales to 4,332. Over 2025, sales were down 17% to 53,161.
The carmaker, owned by India’s Tata Motors, sold only one Jaguar in December compared with 372 a year earlier. The rest of its sales came from Land Rover.
At Solihull, the last Jaguar F-PACE rolled off the line on 19 December – the last Jaguar with an internal combustion engine ever built, as the brand steps into the electric era.






