Tesla sales in Britain and Germany fall by more than 55% as China’s BYD soars

’s new car sales plummeted in both Britain and Germany in July, according to industry data published Tuesday, extending a protracted European downturn for the U.S. electric automaker.

Data published by the U.K.’s Society of Motor Manufacturers and Traders (SMMT) showed Tesla’s new car sales dropped by nearly 60% to 987 units last month, down from 2,462 a year ago.

In Germany, Tesla car sales fell to 1,110 units in July, down 55.1% from the same month in 2024. The number of Tesla’s sold in Europe’s largest economy over January-July, meanwhile, plunged by 57.8% to 10,000 units, data from road traffic agency KBA showed.

In sharp contrast, China’s EV giant BYD posted astronomical growth in two of Europe’s largest car markets last month.

BYD sold 3,184 units in the U.K. in July, more than quadrupling its sales from a year ago. The company enjoyed similar success in Germany, notching a year-on-year sales uptick of nearly 390%.