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Meta Platforms is set to test new subscription models across its apps, including Instagram, Facebook and WhatsApp in the coming months, according to a report from TechCrunch on Tuesday.
The report, confirmed by a Meta spokesperson, said the subscriptions are expected to “unlock more productivity and creativity” by giving paid users access to more features and expanded AI capabilities.
Meta’s recently acquired suite of general AI agents under Manus will also be scaled as part of the subscription plans. Meta Platforms bought Manus — a Singapore-based developer of AI agents founded in China — in December for a reported $2 billion.
With its new subscription plans, Meta could be seeking a return on investment from its massive spending on AI talent and acquisitions last year, even before the Manus purchase.
