ByBrad Japhe,

Senior Contributor.

Despite all the doom and gloom reported on sputtering spirits sales these days, for the ultra high end market it seems to be business as usual. Indeed, in the elevated realm of whiskey auctioneering new benchmarks are still being set in 2026. Such was the case this past weekend when Sotheby’s New York hosted its Great American Whiskey Collection.

By the time the hammer dropped on all 319 lots featured in the auction, they had amassed a grand total of $2.5 million, making it the most valuable American whiskey collection ever sold.

“The enthusiasm from bidders was phenomenal, reflecting a global appreciation for American whiskey that continues to grow year after year,” according to Jonny Fowle, global head of spirits for Sotheby’s. “This exceptional auction has propelled Bourbon and Rye into a new stratosphere of desirability."