Ford is now expanding its off-road packages to offer a more affordable model that will bring in new customers to off-roading.
On Jan. 13, at the Detroit Auto Show, Ford revealed the Bronco RTR. It is a nod to a partnership with RTR Vehicles, a company known for its Ready To Rock off-road performance packages. It was founded by Vaughn Gittin Jr., a multi-Formula Drift champion and off-road racing icon.
The Bronco RTR will be capable of high-speed desert thrills and have a bold design, said Hendrik Spaepen, Ford’s general manager for Ford Blue portfolio. Ford Blue is Ford's gasoline and hybrid vehicles division.
Spaepen told the Detroit Free Press, part of the USA TODAY Network, the Bronco RTR will attract a younger generation of buyers because of its affordability. Also, up until now, buyers could only get the RTR package put on their cars at a dealership. The new Bronco RTR will come directly from the factory, similar to when Ford launched the Mustang RTR a year ago, which is made in Ford's Flat Rock Assembly plant.
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