CASABLANCA: The Confederation of African Football said it has had a 90 percent increase in commercial revenue for the Africa Cup of Nations in Morocco, calling it “the most successful commercial story in the history of African football” but without providing any figures.
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CAF said on Friday this was because of the increase in commercial partners and media rights distribution and venturing into new markets, most notably in Asia.
“The growth has been matched by a steady expansion of the sponsor portfolio, with the number of commercial partners increasing from nine during the 2021 tournament to 17 at the finals in Ivory Coast in 2023,” a statement from African football’s controlling body said.
“For the 2025 edition in Morocco, CAF has continued to attract more partners and now has 23 sponsors.
